Marketing Manager - Passenger Cars

At Daimler, one of the world's leading automotive companies, we are passionate about developing sustainable solutions for the mobility of today and tomorrow.
We aim to conduct our business with decency. We are guided by a clear set of values: passion, respect, integrity and discipline.

At Mercedes–Benz Hungária Kft., we are currently recruiting for the following open position to our Budapest head office:


    Main objective:

    Ensure a consistent, effective and professional marketing and communication of Mercedes-Benz Cars for sales to achieve our business plans within the available budgets and resources. Assure the effectiveness of the selected marketing & communication measures, considering the market environment and competitive situation. 

      Tasks and responsibilities:

      • Prepare and executive integrated marketing communication plan based on sales and Daimler AG insights
      • Provide guidance and support to marketing agency and partners in the marketing & communication activities and monitor their activities
      • Plan and lead ATL and BTL campaigns for Mercedes-Benz Cars
      • Prepare market and competitor analysis
      • Plan preparation for media cooperation, strategy and execution
      • Event management
      • Close cooperation and teamwork with the colleagues – CRM, online marketing, PR
      • Support dealer network (communication, individual campaigns)
      • Manage communication, campaign of product introductions
      • Marketing administration


      • University/college degree in field of Marketing, Business Management, Economics or equivalent advanced qualification
      • 1-3 years of work experience in multinational environment (experience in the automotive business or different areas in field of marketing & communication is an advantage)
      • Distinctive brand and product passion, creative thinking - structured acting; dedicated brand and customer-orientation
      • Excellent knowledge of English and/or German (written and verbal)
      • Exemplary written and verbal communication skills
      • Strong analytical skills, ability to pay attention to details
      • Excellent organizational and project management skills
      • Full computer literacy
      • High standard of integrity and ability to appropriately follow company policies and regulations
      • Driving license (B)  

      We are offering:

      • Competitive package
      • Exciting opportunities for career and professional growth

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