Job purpose: Implementation of the acquisition process. Developing and expanding HUNT activities to attract new and previously unreached customer groups to the brand and to nurture prospects before dealerhandover. Preparation of data- and insight-based solutions that support the business objectives of dealerships and affiliated business units.

Contract duration: contract for indefinite duration

Full-time job: 8 hours/day, 40 hours/week)

Place of work: 1133 Budapest, Váci út 96-98., Nordic Light office building

Position level: FE

Acquisition (attracting new customer groups):
• Identifying new lead acquisition channels (digital, partner, event, content)
• Optimizing customer touchpoints 
• Development of lead magnets (content, tests, registration incentives)
• Onboarding and qualification of new prospects 
• Validation and enrichment of new CRM records 
• Determining level of interest and mapping motivation 
• Creating personalized communication paths for segments
• Managing handover logic in case of purchase intent

Processing of existing customer data:
• Customer and CRM data analysis
• Identifying upsells and repositioning opportunities
• Developing customer insights
• Data-driven recommendations for campaigns and communication
• Performance measurement and reporting

Data- and insight-based support to dealers:
• Creating data visualizations and reports
• Providing input for: campaign objectives, model launches, event targeting

Requirements:
• Experience in CRM and marketing
• Min 3 years of experience in related fields
• Fluency in written and spoken English (German is an advantage)
• Driving licence and active driving skills

Soft skills:
• Strong written and verbal communication skills
• High degree of independence, trustworthiness, professionalism
• Exceptional organizational and time-management skills and ability to prioritize
• Advanced analytical skills, comfort with numbers, spreadsheets

Benefits:
• Monthly cafeteria
• Life and accident insurance
• Health insurance
• Free language courses
• Flexible working schedule
• Bonus (twice a year)

If you are interested in the position and meet the expectations, please send your CV in Hungarian and English to this e-mail address:

hr-mbhu@mercedes-benz.com